JAM Media has secured a key US broadcast deal for its hybrid live action/animated
series Little Roy (52 x 14’) with Universal Kids, NBCUniversal Cable Entertainment’s network for
Universal Kids picks up new hybrid show.
Universal Kids has picked up exclusive US TV rights to the series, which airs weekdays at
1:45pm/12:45pm central during the Sprout programming block for preschoolers. Jointly
commissioned by CBeebies and CBBC, Little Roy currently airs on both channels in the UK. The
Irish Film board & Northern Ireland Screen have supported the show since inception with both
development and production funding.
The series has already been presold in over 30 territories to such broadcasters as the ABC
(Australia), Discovery (MENA), DR (Denmark), HOP TV (Israel), RTE (Ireland), SVT (Sweden),
YLE (Finland) and VRT (Belgium).
Little Roy follows the everyday adventures of five-year-old Roy O’Brien, as his cartoon abilities
and enthusiasm cause some form of mayhem. To solve his real-life quandary, Little Roy escapes
into his imagination. In a full cartoon sequence, he takes on the persona of ‘Wonder Roy,’ and with
his sidekick Finn, he plays out his predicament of the day, finds a solution and applies it to the real
world. Although it doesn’t always go to plan!
John Reynolds, Chief Commercial Officer at JAM Media added:
“The US is a key territory and
Universal Kids is the perfect home for Little Roy. The show is quirky, fun and full of energy and we
look forward to introducing Little Roy to pre-school children in the States.”